Last year I read Don Norman’s The Design of Everyday Things. Inspired by Steve Jobs’ biography, I recently began thinking and reflecting on the beauty around me. There is a lot of design coverage and discussion about well-known and extraordinary things, such as a Retina Macbook Pro or a Lamborghini Aventador, but there is little towards better understanding the normal objects around us.

DOET was a two-week long project where I randomly choose an everyday household object and conducted a thorough analysis of its design in what I’m calling my Design Of Everyday Things, or DOET, project. My goal with this was to learn more about design through the careful scrutiny of products I would have otherwise overlooked. This is my refusal to take design for granted. Each analysis has three parts: first impression, usability, and overall analysis. I don’t consider this to be a review, but rather an exploration: there will be no numerical rating, purchasing recommendation, or a pro/con section.